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Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers - Couverture souple

Cairns, Graham

 
9781907471155: Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers
Couverture souple
ISBN 10 : 1907471154 ISBN 13 : 9781907471155
Editeur : Libri Publishing, 2010

Synopsis

This fascinating account looks at the increasingly sophisticated methods used―not just in advertising campaigns but also in art and architecture―to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Libri Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
1907471154
ISBN 13 
9781907471155
Reliure
Broché
Nombre de pages
152
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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