Pay Per Click Marketing - Couverture souple

Robinson, Phil; Annison, Lindsey; Chaffey, Dave

Couverture souple

ISBN 10 : 1907603026 ISBN 13 : 9781907603020

Editeur : ClickThrough Marketing, 2010

Synopsis

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

A propos du livre

À propos de l?auteur

Phil Robinson is an online marketing consultant with over 16 years experience in marketing planning, internet strategy and online acquisition. In 2004, Phil founded ClickThrough, an ethical search marketing agency specialising in pay per click, online PR, SEO, social media and conversion optimisation. He gives best practice training for businesses, runs seminars and writes eBooks on digital marketing strategy. Lindsey Annison is ClickThrough's chief blogger. A practising internet marketing consultant since 1996, Lindsey helps companies improve their website marketing, online PR and information architecture. Lindsey is also a qualified adult education lecturer and author. As co-founder of the Access to Broadband Campaign, she has been instrumental in the provision of high-speed internet access to rural areas in the UK. Lindsey is also a past winner of Silicon.com's Outstanding Contribution to UK TechnologyA" Dr Dave Chaffey has been involved hands-onA" in SEM since 1998 when he built his first site. Since then he has consulted and trained many marketers to help improve their results from search engine marketing, including representatives from 3M, BP, HSBC Commercial, Mercedes-Benz, Smith and Nephew and Sony Professional. Dave is also author of five best-selling business books including Internet Marketing: Strategy, Implementation and Practice; and eMarketing eXcellence (with PR Smith).

Détails de l'édition

• Éditeur: ClickThrough Marketing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1907603026
• ISBN 13: 9781907603020
• Reliure: Broché
• Nombre de pages: 58
• Éditeur: Newton John
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible