Channel Innovation in Financial Services: A Practitioner's Guide to Development and Integration - Couverture souple

Vaci, Sandy

Couverture souple

ISBN 10 : 1907720111 ISBN 13 : 9781907720116

Editeur : Searching Finance Ltd, 2010

Synopsis

Book 2 in the Keys to Sales Success series - the compete guidance package for sales professionals How do I set up a sales agent network? How will I control it? How much time will it take to build? How should I layer functionalities across different electronic channels? How to design the best contract for brokers and alliance partners? Are there any templates I can trust to evaluate potential branch locations? What to ask for in terms of customer relationship management (CRM) to best integrate my sales channels? How should my service quality benchmarks change across channels? What works, and what does not, in 'social media' channels? What could be the next big thing in internet banking? What is 'community banking' and how can I use it to build my network? If you ever asked yourself questions like these, this book is for you. Channel Innovation in Financial Services: A Practitioner's Guide to Development and Integration gives you a practical guide through the many different channel possibilities that exist today in financial services, with examples, implementation templates, case studies, 'to dos' and 'watch out fors'.

Détails de l'édition

• Éditeur: Searching Finance Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 1907720111
• ISBN 13: 9781907720116
• Reliure: Broché
• Nombre de pages: 154
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible