Fusion: The New Way of Marketing - Couverture souple

Taylor, David

Couverture souple

ISBN 10 : 1907722351 ISBN 13 : 9781907722356

Editeur : Ecademy Press, 2011

Synopsis

Fusion' is effective business communications in the social media age. Confused by online marketing? Think social media is for kids? Worried your website is not up to the job? And want to know how to reach the widest possible audience for the lowest possible cost? Then it is essential that you read this book. The development of modern websites, the appearance of social networking sites, and the emergence of pay-per-click as the modern face of advertising, have completely revolutionised the way we all communicate with the world around us. "Fusion" will help you understand this new world order. It covers topics that include: why you should do business online, the background to the modern media landscape, use of websites and social media, establishing your brand online, networking face-to-face and online, creating a social media culture, protecting and managing your brand online, and using Ad Words to drive potential customers to your website.

A propos du livre

À propos de l'auteur

David Taylor has over 18 years experience of the Uk media scene garnered from a career in journalism, in-house media relations, Pr and marketing consultancy. This includes media management, campaign implementation, marketing and communications strategy as well as online marketing and social media expertise. Educated at the University of Aberystwyth and holding a Bsc Econ in International Relations, David received professional training as a journalist with the National Council for the Training of Journalists (Nctj) in 1993. His past employers have included local newspapers, the planning profession, London Transport, the Millennium Dome, national estate agent Strutt & Parker and Adventis Group. David set up 2010media in 2009 in response to the fragmentation of the media in the Uk along with the resultant explosion in 'new media' - especially blogs and social networking sites like Twitter, Facebook, YouTube and LinkedIn. His clients now include hotels, estate agents, property developers, law firms, business start-ups and charities. A member of the Chartered Institute of Public Relations (Cipr), David has run online marketing seminars for a number of organisations including the Hotel Booking Agents Association (Hbaa), Business Networking International (Bni) as well as the National Housing Federation (Nhf). He also runs regular seminars with David Miles for Business Training Made Simple in London. David is also very active within Bni where he is currently an Assistant Director for the London North Central Region. His role is to help members to get the best out of face-to-face networking through training and mentoring. David is married and lives with his wife Jenny, along with their sons Felix and Jack plus two cats, in Kent. David Miles set up his first business in 1996, at the age of 19, providing It consultancy services to clients such as Shell, Bt, and Diageo. Today he is a director of Divadani Ltd, a company which he co-founded in 2004.

Détails de l'édition

• Éditeur: Ecademy Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 1907722351
• ISBN 13: 9781907722356
• Reliure: Broché
• Nombre de pages: 182
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible