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Copy. Righter.: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business - Couverture souple
Synopsis
The written word is making a comeback! For years we have been told the world is becoming more visual . That everyone has a shorter attention span. That a picture speaks a thousand words . But look at social media. Blogs. Tweets. Reader s comments. Peer reviews. People are starting to read again! Books on Kindle, magazines on the iPad. Advertising on more places than there are places. There s never been a better time to discover how to influence people using nothing more than the words on a page or screen. This book will show you how. An invaluable, modern guide to copywriting, it reveals how anyone can learn to write for business in a way that is brand-literate, media-savvy, utterly engaging…and irresistibly persuasive.
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À propos de l'auteur
Ian Atkinson is a multi award-winning creative director at one of the UK's most successful agency groups. After studying psychology at university, he became a copywriter. He specialises in direct and digital media and has worked on advertising and marketing campaigns for some of the best-known brands in their sectors - including Avis, Barclays, Dyson, Macmillan, National Geographic, Next, Oxfam, Sky, The Red Cross and Zurich. As well as a creative director, copywriter and author, he runs regular creative training days, gives talks on creativity, advertising and marketing and is an occasional awards judge.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Paperback. Etat : Very Good. Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781907794148
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Edité par
LID Publishing, 2011
ISBN 10 : 190779414X
ISBN 13 : 9781907794148
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR006390181
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Edité par
LID Publishing, 2011
ISBN 10 : 190779414X
ISBN 13 : 9781907794148
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP79517033
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Copy Righter : Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Edité par
LID Publishing, 2011
ISBN 10 : 190779414X
ISBN 13 : 9781907794148
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 46648507-6
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Vendeur : Bahamut Media, Reading, Royaume-Uni
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781907794148
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Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds. and Business
Edité par
LID Publishing, 2011
ISBN 10 : 190779414X
ISBN 13 : 9781907794148
Ancien ou d'occasion
Couverture souple
Vendeur : -OnTimeBooks-, Phoenix, AZ, Etats-Unis
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Etat : very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. N° de réf. du vendeur OTV.190779414X.VG
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Copy. Righter: Become a master wordsmith and harness the copywriting secrets that will win you hearts, minds. and business
Edité par
LID Publishing, 2011
ISBN 10 : 190779414X
ISBN 13 : 9781907794148
Ancien ou d'occasion
paperback
Vendeur : Sell Books, Elland, YORKS, Royaume-Uni
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paperback. Etat : Acceptable. Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only. N° de réf. du vendeur L-BFH00678-RAG-20231229-A
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Copy Righter
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781907794148
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Copy Righter (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. An essential guide to writing modern, persuasive business copy, by a leading professional in the field. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781907794148
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Copy Righter
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging.and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how. N° de réf. du vendeur LU-9781907794148
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