The Daring Book for Boys in Business: A Tool-kit for Marketing to Women in Male Companies and Categories - Couverture souple

Cunningham, Jane; Roberts, Philippa

Couverture souple

ISBN 10 : 1907794255 ISBN 13 : 9781907794254

Editeur : LID Publishing, 2013

Synopsis

Why is it that some companies/brands succeed with women and others don t? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and demonstrate lower levels of engagement than their male counterparts. Can companies really afford to miss out like this? Successful modern-day companies approach the male and female opportunity as equally lucrative and exciting. They involve and include feminine interests in the development of their products, services, brands and marketing to ensure they appeal to the entire mainstream audience rather than just one half of it. This book reveals why it is that some companies succeed with women and others don t. It outlines the key determinants that make up the successful gender-free brand and the opportunities it presents.

A propos du livre

À propos de l'auteur

Jane Cunningham and Philippa Roberts are the founders of Pretty Little Head, a consultancy that specialises in gender marketing. Their clients include Tesco and the Conservative Party in the UK. They are the authors of Inside Her Pretty Little Head and previously worked in leading international advertising agencies.

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1907794255
• ISBN 13: 9781907794254
• Reliure: Broché
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne