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Implosion: What the Web Has Really Done to Culture and Communications - Couverture rigide

Andy Law

 
9781907794339: Implosion: What the Web Has Really Done to Culture and Communications

Synopsis

The Internet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought. The Internet is contrary and the opposite of previous inventions. It has, oddly, a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook, Twitter,Google) is more valid than learning new things. This is the "implosion" that this book examines and which goes on to assess the great impact this "reverse polarity" will have on society and business. The creation of the Internet, the most significant for many generations, is driving culture inwards instead of outwards (unlike many of history's other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously. And it will change forever the way society and business communicates. This book offers a controversial insight into where we are heading and predicts an exciting future that is just a few clicks away.

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À propos de l'auteur

Andy Law is widely recognized as one of the world's foremost practitioners of breakthrough business thinking. He is currently Chairman of Fearlessly Frank and was previously CEO of Chiat/Day London and founder of St. Lukes' worldwide group of advertising agencies. He is the author ofOpen Minds (Creative Company in the USA) and Experiment at Work and a regular blogger for The Huffington Post.

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