Articles liés à The Making of Dirt is Good: A Personal Journal of Brand...
Synopsis
In 2005, Unilever ignored whiter than white in favour of mud and grease and launched its Dirt is Good marketing campaign, for its Persil and OMO washing detergents. The campaign was devised by David Arkwright and his marketing team in Unilever. Today, it continues to be one of Unilver s most successful campaigns. As well as transforming the Persil and OMO brands, the campaign has become a defining moment in the whole marketing and branding world. This book, written by the person at the helm of Dirt is Good , is an essential case study in creating a global brand with an idea at its very core. The book reveals the trials, challenges and successes experienced by Arkwright and his team, told in a very personal and engaging real-time adventure. And for marketers today, the book includes real and practical learnings from this ground-breaking campaign.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
David Arkwright is the founding partner of MEAT, a global brand development agency that specialises in brand transformation to create emotionally compelling brand positionings. MEAT's clients include GSK, Bacardi, Unilever, SAB Miller and BP. Prior to this, he led the creation of "Dirt is Good" as Global VP responsible for Unilever's top performance laundry business.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Résultats de recherche pour The Making of Dirt is Good: A Personal Journal of Brand...
Image d'archives
The Making of Dirt is Good: A Personal Journey of Brand Transformation
Edité par
LID Publishing, 2013
ISBN 10 : 1907794468
ISBN 13 : 9781907794469
Ancien ou d'occasion
Couverture souple
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur J09P-00949
Acheter D'occasion
EUR 9,38
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The Making of Dirt is Good: A Personal Journal of Brand Transformation
Edité par
LID Publishing Inc, 2014
ISBN 10 : 1907794468
ISBN 13 : 9781907794469
Ancien ou d'occasion
paperback
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_340882727
Acheter D'occasion
EUR 7,44
Expédition à EUR 3,29
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Making of Dirt Is Good: A Personal Journey of Brand Transformation
Edité par
LID Publishing, 2013
ISBN 10 : 1907794468
ISBN 13 : 9781907794469
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005266212
Acheter D'occasion
EUR 5,06
Expédition à EUR 6,51
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)
Image fournie par le vendeur
Making of Dirt Is Good: A Personal Journey of Brand Transformation
Edité par
Lid Publishing, 2013
ISBN 10 : 1907794468
ISBN 13 : 9781907794469
Ancien ou d'occasion
paperback
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur rev8868891578
Acheter D'occasion
EUR 6,55
Expédition à EUR 5,62
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Making of Dirt Is Good: A Personal Journey of Brand Transformation
Edité par
Lid Publishing, 2013
ISBN 10 : 1907794468
ISBN 13 : 9781907794469
Ancien ou d'occasion
paperback
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev2329432741
Acheter D'occasion
EUR 6,55
Expédition à EUR 5,62
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Making of Dirt Is Good: A Personal Journey of Brand Transformation
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Making of Dirt Is Good: A Personal Journey of Brand Transformation This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781907794469
Acheter D'occasion
EUR 8,14
Expédition à EUR 4,79
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Making of Dirt Is Good: A Personal Journey of Brand Transformation
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781907794469
Acheter D'occasion
EUR 8
Expédition à EUR 8,12
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
The Making of Dirt is Good
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781907794469
Acheter neuf
EUR 13,36
Expédition à EUR 3,83
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 10 disponible(s)
Image fournie par le vendeur
The Making of Dirt is Good
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. N° de réf. du vendeur LU-9781907794469
Acheter neuf
EUR 17,36
Livraison gratuite
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 5 disponible(s)
Image fournie par le vendeur
The Making of Dirt is Good
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure. Each of the 10 chapters tells the real-life story of each stage of the journey. At the end of each stage, we see a sharp summary of the real, practical learnings. N° de réf. du vendeur LU-9781907794469
Acheter neuf
EUR 17,37
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)