Reinventing Customer Engagement: The Next Level of Digital Transformation for Banks and Insurers - Couverture souple

Peverelli, Roger; Feniks, Reggy De

 
9781907794490: Reinventing Customer Engagement: The Next Level of Digital Transformation for Banks and Insurers

Synopsis

The financial services industry is undergoing huge change, as retail banks, investment banks and insurance companies come of the financial crisis and plan for a better future. This book, written by two of the most important consultants in the industry, provides the latest thinking on financial services and the key factors that will drive success. The authors interview leading executives from a range of financial service companies, to help them determine what business models will create the best revenue streams in the future. In particular, they focus on the importance of putting customers first and creating engaging customer experiences. For anyone working in financial services, this book will be essential reading.

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À propos de l?auteur

Roger Peverelli is a partner at VODW and is one of the most influential consultants in financial services. He co-authored the bestselling "Reinventing Financial Services."

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