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The Content Revolution: Communicate What You Stand For by Telling a Better Story - Couverture souple
Synopsis
Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Mark Masters is the owner of content marketing consultancy, The ID Group. He is a believer for businesses to own their audience, create more meaningful content and stand for something compelling. His focus is for businesses to embrace an owned media mindset and create, curate and distribute within the channels that they have complete control of. He is the co-presenter of the twice weekly podcast Marketing Homebrew and co-curates the Once Upon A Time storytelling event. His ongoing project, Talking Content Marketing brings together interviews with marketers who are making their mark during this decade.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9781907794872
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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
Edité par
LID Publishing, United Kingdom, London, 2015
ISBN 10 : 1907794875
ISBN 13 : 9781907794872
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Paperback. Etat : Very Good. Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007460972
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Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition
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Paperback. Etat : Very Good. Content Revolution: Communicate What You Stand For by Telling a Better Story: Telling a Better Story to Differentiate from the Competition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9781907794872
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The Content Revolution
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The Content Revolution
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Paperback. Etat : New. Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition, is the answer to longevity? The old marketing way is dead, where we were encouraged to spend more on advertising and to be seen. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses are the stories that we tell. This isn't a book based on old theories, creating marketing plans, Maslow's Hierarchy Of Needs and looking at the '4 Ps.' It's all about a new way of thinking - one based on the content - that is more emotional and becoming more useful to others (and solving their problems) to create profitable action. Featuring exclusive interviews from leading content marketing pioneers from around the globe such as Joe Pulizzi, Chris Brogan, Ann Handley, Robert Rose and Jay Baer, this book introduces a brand new marketing vocabulary. N° de réf. du vendeur LU-9781907794872
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The Content Revolution: Telling a Better Story to Differentiate from the Competition
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Content Revolution: Telling a Better Story to Differentiate from the Competition
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Paperback. Etat : Brand New. 256 pages. 8.50x5.50x0.70 inches. In Stock. N° de réf. du vendeur __1907794875
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Content Revolution: Telling a Better Story to Differentiate from the Competition
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Etat : New. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 260. . 2015. paperback. . . . . N° de réf. du vendeur 9781907794872
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Content Revolution: Telling a Better Story to Differentiate from the Competition
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Etat : New. How to get ahead of the business curve and by launching a content marketing strategy for your competitive advantage. Num Pages: 256 pages, Diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 217 x 138 x 15. Weight in Grams: 260. . 2015. paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur 9781907794872
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The Content Revolution: Telling a Better Story to Differentiate from the Competition
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