Do Purpose: Why Brands with A Purpose Do Better and Matter More - Couverture souple

Hieatt, David

Couverture souple

ISBN 10 : 190797413X ISBN 13 : 9781907974137

Editeur : The Do Book Co, 2014

Synopsis

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.

Yes, we love the product they make. But the thing we love most about them is the change they are making.

Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.

In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don't just make something, but change something as well.

B&W photographs and illustrations throughout.

A propos du livre

À propos de l'auteur

David Hieatt is an entrepreneur, marketeer, and brand builder. Leaving school at 16 to open a market stall selling sneakers taught David the importance of sales (and a good pair of shoes) - on a good day he had money to buy to enough petrol to get home. On a bad day with no sales, he walked.

At 21, he joined Saatchi and Saatchi. There David learnt to take risks from Paul Arden, one of the true mavericks of advertising. He was taught to trust his instinct. And to fight to make his ideas happen. In 2001, he moved back to Wales and created Howies, a clothing company that was heralded as the Patagonia of the UK for action sports. After selling it to Timberland, he co-founded the DO Lectures, a globally acclaimed ideas festival (held annually in West Wales) and online platform, with an audience of millions. More recently David has created Hiut Denim, a jeans company that is helping to bring the jeans industry back to Cardigan in Wales. A town that used to have Britain's largest jeans factory. In 2024, the company was featured on BBC2’s Inside the Factory.

David has a cult internet following, and has spoken at Apple, Google, and many other top companies and events. He is also the author of Do Open: How a simple email newsletter can transform your business (and it can), published by Do Books, 2017, and The Path of a Doer (2010, reissued by Do Books in 2020).

Détails de l'édition

• Éditeur: The Do Book Co
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 190797413X
• ISBN 13: 9781907974137
• Reliure: Broché
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
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