How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. The company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
David Hieatt is not a theorist. He has built brands from nothing, with next to nothing, just by understanding a few basic rules. The Scrapbook Chronicles newsletter has become a cult offering from his company, the Hiut Denim Co. Its open rate exceeds almost any industry standard. It is one of those rare newsletters that people actually look forward to receiving. Hiut Denim Co regularly receive gifts through the post thanking them for sending it out. And it has delivered results. It has grown the company by 25 per cent each year for the last three years. In 2024, Hiut Denim Co was featured on BBC2’s Inside the Factory. David has spoken at Apple, Google and Red Bull, amongst others. He is also the author of Do Purpose: Why brands with a purpose do better and matter more (Do Books, 2014) and The Path of a Doer (2010, reissued by Do Books 2020).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Paperback. Etat : Good. How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: -Why giving is your secret to success -How to get people's attention when time is your biggest competitor -Why creating beats sharing -How a small team can win. Build community. Build your brand. Build long-term growth. N° de réf. du vendeur 00107393521
Quantité disponible : 2 disponible(s)
Vendeur : Zoom Books Company, Lynden, WA, Etats-Unis
Etat : very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.190797430X.VG
Quantité disponible : 1 disponible(s)
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Paperback. Etat : Very Good. 01. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 190797430X-11-1
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G190797430XI3N10
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G190797430XI3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G190797430XI4N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G190797430XI3N00
Quantité disponible : 1 disponible(s)
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G190797430XI2N00
Quantité disponible : 1 disponible(s)
Vendeur : Open Books, Chicago, IL, Etats-Unis
paperback. Etat : Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. N° de réf. du vendeur mon0000761299
Quantité disponible : 2 disponible(s)
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Paperback. Etat : Good. How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine. So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: -Why giving is your secret to success -How to get people's attention when time is your biggest competitor -Why creating beats sharing -How a small team can win. Build community. Build your brand. Build long-term growth. N° de réf. du vendeur CIN190797430XG
Quantité disponible : 2 disponible(s)