Dynamic Logo - Couverture souple

Couverture souple

ISBN 10 : 1908175192 ISBN 13 : 9781908175199

Editeur : CYPI Press, 2013

Synopsis

With the continuing development of corporate ideas and the emergence of companies with complex range of activities, the dynamic (or multiform) brand identity has thus become a popular solution to express the multi-layered concepts behind a brand. Dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though difficult to design, they are often vivid and alluring, leaving a lasting impression. This book is a collection of dynamic brand identities, presenting the latest from around the world industry by industry. Aside from the design works themselves, this book also presents the creative background behind their design, allowing the reader to gain a deeper understanding of their origins. This book provides us with new knowledge and a new window into high-end design ideas.

A propos du livre

Présentation de l'éditeur

With the continuing development of corporate ideas and the emergence of companies with complex range of activities, it is sometimes difficult to design a single logo that can express the multi-layered concepts behind a brand. The dynamic (or multiform) brand identity has thus become the best method of approaching this problem. The dynamic brand refers to an identity rooted in a unified, rational visual design structure that changes with its application environment. Though they are difficult to design, they are often vivid and alluring, leaving a lasting impression. This practice has become a new trend, and will in time become a new category within brand design. .

Détails de l'édition

• Éditeur: CYPI Press
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1908175192
• ISBN 13: 9781908175199
• Reliure: Broché
• Nombre de pages: 240
• Éditeur: Dopress Books
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible