The Branded Gentry: How a New Era of Entrepreneurs Made Their Names - Couverture rigide

Hopper, David; Vallance, Charles

Couverture rigide

ISBN 10 : 1908739789 ISBN 13 : 9781908739780

Editeur : Elliott & Thompson Limited, 2013

Synopsis

Every era has its gentry. Wealth, authority and power are seldom static for long. Once, heavily whiskered industrialists challenged the landed gentry for social ascendency. Then, in the 20th century came a new era of entrepreneurs, who made their names by making their names into brands.

This is a book about thirteen such individuals: Tim Bell, Johnnie Boden, Emma Bridgewater, Jackie Cooper, James Dyson, John Hegarty, Robert Hiscox, Tony Laithwaite, David Linley, Julian Richer, John Sainsbury, Paul Smith, and Jonathan Warburton. Remarkable men and women, from a sweeping range of industries; pioneers of modern enterprise.

The authors take us on an illuminating journey, described through thirteen compelling portraits, covering grand philosophies and shrewd strategies, untidy kitchen tables and unruly pets. We learn the secrets behind the fame, the lessons of success (and failure), and the dramas and difficulties on the way. Find out why Tim Bell ate Ronald Reagan's jelly beans, why there is a full-size Harrier jump-jet outside James Dyson's office, and why Paul Smith takes a model train set with him into meetings in Japan.

Invaluable reading for those interested in finding out more about the people behind the brands, it will appeal to anyone keen to find out how others got to the top and what is involved when you have your name above the door.

A propos du livre

À propos de l?auteur

David Hopper is a marketing research strategist with over 20 years of international experience, running his own consultancy, H2 Partners, whose clients include Bollinger, Nokia, Pernod Ricard and McDonald's.

Charles Vallance is Chairman and Founding Partner of ad agency VCCP, which handles a diverse range of clients including Hiscox, Laithwaites, easyJet, Molson Coors, Burton's Biscuit Co., Compare the Market and O2.

Détails de l'édition

• Éditeur: Elliott & Thompson Limited
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1908739789
• ISBN 13: 9781908739780
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible