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Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover - Couverture rigide

Hutton, Ray

 
9781908739827: Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover
Couverture rigide
ISBN 10 : 1908739827 ISBN 13 : 9781908739827
Editeur : Elliott & Thompson Limited, 2013

Synopsis

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.

This book shows how it was done.

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À propos de l'auteur

Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Elliott & Thompson Limited
Date d'édition
2013
Langue
anglais
ISBN 10 
1908739827
ISBN 13 
9781908739827
Reliure
Relié
Numéro d'édition
1
Nombre de pages
224
Coordonnées du fabricant
non disponible
Personne responsable
non disponible