Watertight Marketing: Delivering Long-Term Sales Results - Couverture souple

Thomas, Bryony

Couverture souple

ISBN 10 : 1908746343 ISBN 13 : 9781908746344

Editeur : Anoma Press, 2013

Synopsis

Most businesses are. they've got serious profit leaks. so when they run their marketing taps, revenue simply pours out of a leaky Bucket.Watertight Marketing is no ordinary marketing book. There's no jargon. And it's not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It's the book on marketing that makes all the others make sense.Following the process laid out in this book puts you in control of your business growth. You'll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve.Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you'll want to tackle today.

A propos du livre

À propos de l'auteur

Bryony is a proven marketing professional, with a talent for helping ambitious entrepreneurs make their marketing pay. Having occupied senior roles on both sides of the client/agency relationship, she has a unique perspective. She started her marketing career at just 19, then while at a large agency secured her Chartered Institute of Marketing Diploma – a course she has since tutored. By 24 she was responsible for the agency’s largest account running pan-European campaigns with IBM, Dell and HP, and led the team that secured the multi-million pound Microsoft account. Working freelance for clients whilst securing an MBA, Bryony undertook an award-winning strategic customer management project for ClarityBlue, where she became Director of Marketing. She played a key role in raising their profile that saw the company sell to Experian for £85 million. At just 28, she became divisional Director of Marketing for the FTSE 100 company, reporting directly to the Board. In 2008, driven by an entrepreneurial spirit and a passion for helping small businesses realise big ideas, she set up a consultancy business, Clear Thought, and has since built a reputation as a compelling business speaker and writer. She is based in Bristol.

Détails de l'édition

• Éditeur: Anoma Press
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1908746343
• ISBN 13: 9781908746344
• Reliure: Broché
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible