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The M-factor: Media Confidence For Business Leaders And Managers - Couverture souple

Maddocks, Tom

 
9781908746726: The M-factor: Media Confidence For Business Leaders And Managers
Couverture souple
ISBN 10 : 1908746726 ISBN 13 : 9781908746726
Editeur : Anoma Press, 2013

Synopsis

The ability to communicate a clear message, and deal with questions from the media, is now a vital skill for almost any Chief Executive or senior manager. Yet many in the business world fear the media; instead of seeing an opportunity they seem to be much more worried that they will be misquoted, and think reporters' only aim is to catch them out. This highly practical, down-to-earth book reveals the secrets of how to understand the media mindset, know what journalists are looking for, give a good press or broadcast interview, deal with a crisis, and understand the impact of social media.

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À propos de l'auteur

Tom Maddocks is the founder and Course Director of Media Training Associates, which works with spokespeople from a variety of organisations, helping them take advantage of media opportunities. Recognised as one of the UK’s leading media and presentation skills coaches, he has been quoted in the Independent, Sunday Times, Financial Times, PR Week and others. Tom has worked extensively for BBC Radio and Television and Channel Four, including a five-year stint as a reporter on BBC2’s The Money Programme. Tom is based in London.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Anoma Press
Date d'édition
2013
Langue
anglais
ISBN 10 
1908746726
ISBN 13 
9781908746726
Reliure
Broché
Nombre de pages
192
Coordonnées du fabricant
non disponible
Personne responsable
non disponible