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The Marketing Leader's Code: Unlock your potential - Learn the secrets of successful marketing leadership - Couverture souple
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Synopsis
The Marketing Leader’s CODE is a leadership book for marketing leaders, written by marketing leaders. The Marketing Leader's CODE was winner of the Short Business Book 2024.
Much has been published about the challenges marketing leader's face, but very little has been done to prepare marketers for the leadership role and to be successful. This book fills this gap by distilling the activities of successful marketing leaders into a simple framework and providing diagnostic assessments,real-life case studies and a toolkit of tactics to build capability.
Gareth Helm has over 30 years’ experience in client-side marketing roles. From mature businesses like McDonald's and Mars, to growth businesses like MoneySuperMarket, Innocent Drinks and Tails.com. He’s recognised as one of the top 100 most effective marketers and is a Fellow of The Marketing Academy.
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