Principles and Practices of Bar and Beverage Management - Couverture souple

Murphy, James

 
9781908999375: Principles and Practices of Bar and Beverage Management
Couverture souple
ISBN 10 : 1908999373 ISBN 13 : 9781908999375
Editeur : Goodfellow Publishers Limited, 2013

Synopsis

Principles and Practices of Bar and Beverage Management: raising the bar is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts. Consumer expectations have changed and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base this text has been designed to support the bar and beverage skills of students and professionals. It will be the primary reference source in meeting the professional skills and development needs of those who aspire to a career in the bar, restaurant and hospitality industry. It gives the reader- * A complete guide to every aspect of bar management from customer care, marketing, beverages and beverage management, the economic context and bar technology- to key issues of health and safety; * A well defined pedagogic structure giving objectives and learning outcomes, discussion points, further reading and end of chapter summaries; * Links to relevant web, visual and audio- resources; * A clear logical progression through all the key topics plus the technical skills, practices and latest developments in the bar and beverage sector; * Over 200 explanatory illustrations and tables covering all types of bars and beverages from around the world; * Numerous examples and case studies from within the bar and beverage industry It will fully meet the needs of students currently on full and part-time programmes worldwide in the fields of bar, restaurant, hotel, hospitality and food and beverage management in universities, hotel schools and a wide range of vocational courses. It will also be a superb reference for professionals developing their careers in the industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Principles and Practices of Bar and Beverage Management: raising the bar is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts. Consumer expectations have changed and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base this text has been designed to support the bar and beverage skills of students and professionals. It will be the primary reference source in meeting the professional skills and development needs of those who aspire to a career in the bar, restaurant and hospitality industry. It gives the reader- * A complete guide to every aspect of bar management from customer care, marketing, beverages and beverage management, the economic context and bar technology- to key issues of health and safety; * A well defined pedagogic structure giving objectives and learning outcomes, discussion points, further reading and end of chapter summaries; * Links to relevant web, visual and audio- resources; * A clear logical progression through all the key topics plus the technical skills, practices and latest developments in the bar and beverage sector; * Over 200 explanatory illustrations and tables covering all types of bars and beverages from around the world; * Numerous examples and case studies from within the bar and beverage industry It will fully meet the needs of students currently on full and part-time programmes worldwide in the fields of bar, restaurant, hotel, hospitality and food and beverage management in universities, hotel schools and a wide range of vocational courses. It will also be a superb reference for professionals developing their careers in the industry.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Goodfellow Publishers Limited
Date d'édition
2013
Langue
anglais
ISBN 10 
1908999373
ISBN 13 
9781908999375
Reliure
Broché
Nombre de pages
254
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781908999580: Principles and Practices of Bar and Beverage Management: The Drinks Handbook

Edition présentée

ISBN 10 :  1908999586 ISBN 13 :  9781908999580
Editeur : Goodfellow Publishers Limited, 2013
Couverture rigide