Green Jujitsu - Couverture souple

Livre 4 sur 53: DoShorts

Kane, Gareth

 
9781909293069: Green Jujitsu
Couverture souple
ISBN 10 : 1909293067 ISBN 13 : 9781909293069
Editeur : Routledge, 2012

Synopsis

Business has recently woken up to the need to address environmental sustainability in a meaningful way. No longer is it sufficient to have an environmental policy or environmental management system - substantial changes to business practice are required. Culture change is widely regarded as the most vital and the most difficult element of this paradigm shift. The standard methods of "switch it off" stickers, awareness presentations and proclamations from the top have proved incapable of delivering the shift in attitudes required.

Green Jujitsu is a completely different way of looking at culture change for environmental sustainability. Instead of trying to correct your colleagues' perceived "weaknesses", it focuses instead on playing to their strengths to get them truly interested and engaged. This principle is applied to the "elephant model" of culture change: providing clear guidance, inspiring people emotionally and altering the working environment. These techniques are illustrated with case studies from the author's own experience of facilitating culture change on the front line in some of the world's leading organizations.

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À propos de l?auteur

Gareth Kane is an internationally recognized environmental and sustainability expert. He has appeared as a media pundit on sustainability issues on, for example, the BBC "Six O'Clock News," "Countryfile," "The Politics Show" and local radio. In 2008 The Journal newspaper named Gareth as a "Rising Star, Future Leader" for his work on sustainability. Gareth's consultancy Terra Infirma has a client list including the BBC, BAE Systems plc, Johnson Matthey plc, the NHS and East Coast Mainline. Gareth is the author of two books on business and sustainability, most recently The Green Executive.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2012
Langue
anglais
ISBN 10 
1909293067
ISBN 13 
9781909293069
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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