Promoting Sustainable Behaviour: A Practical Guide to What Works - Couverture souple

Corner, Adam

Couverture souple

ISBN 10 : 1909293121 ISBN 13 : 9781909293120

Editeur : Do Sustainability, 2012

Synopsis

Promoting sustainable behaviour is a critical part of society's response to climate change. This short, practical book shows you how to build a sustainable behaviour campaign that works.

There are more and less effective ways for businesses, NGOs and governments to encourage people to act in a more sustainable way, and some common pitfalls to avoid. By summarizing "what really works" and pulling out the most important take-home messages from the evidence base, this book contains all the tools you need to maximize the success of your sustainable behaviour initiative - in households, when commuting, in the workplace and beyond.

By looking beyond individual behaviours to people's sense of identity and values; by incorporating social signals that provide such important cues for our everyday behaviour; by pointing out strategies that attract (and keep) people's interest; and by understanding how to break bad habits and create good ones, this guide offers the best chance of making a sustainable behaviour campaign work, to create a lasting change in behaviour.

A propos du livre

À propos de l?auteur

Adam Corner is a researcher and writer whose work focuses on the psychology of communicating climate change. He leads the Talking Climate program for the Climate Outreach and Information Network (a charity which specializes in climate change communication), and is a Research Associate in the School of Psychology at Cardiff University. He has published widely in leading academic journals, writes regularly for the Guardian newspaper and other national media, and edits the website Talking Climate (www.talkingclimate.org), the gateway to research on climate change communication. Adam's work aims to bridge the gap between academic research and the range of groups - policy makers, practitioners, businesses and community groups - who could make best use of it.

Détails de l'édition

• Éditeur: Do Sustainability
• Date d'édition: 2012
• Langue: anglais
• ISBN 10: 1909293121
• ISBN 13: 9781909293120
• Reliure: Broché
• Nombre de pages: 62
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible