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The Thought Leadership Manual: How to grab your clients' attention with powerful ideas. - Couverture souple

Prizeman, Tim

 
9781909623804: The Thought Leadership Manual: How to grab your clients' attention with powerful ideas.
Couverture souple
ISBN 10 : 1909623806 ISBN 13 : 9781909623804
Editeur : Panoma Press, 2015

Synopsis

The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet 'thought leadership' barely features in marketing courses, and there is even less advice available on how to create the all-important stream of great ideas (which is the toughest part!). The Thought Leadership Manual fills this gap, providing a process and toolkit that enables newcomers and the experienced alike to create and launch successful campaigns by: getting buy-in from colleagues and budget-holders, delivering the all-important breakthrough ideas (and, essentially, identifying ideas you think are great. . .but actually aren't),planning and executing to deliver the very maximum in terms of marketing, publicity and, most importantly, sales. The pinnacle of 'thought leadership' is appearing in such top business media as the Financial Times and The Economist. The book outlines how to achieve this too.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Tim Prizeman is the owner of award-winning public relations and thought leadership agency Kelso Consulting. This book builds on his experiences over the past 17 years devising and implementing successful thought leadership initiatives with numerous professional and technology firms. He and his team work with ambitious knowledge businesses of all sizes, looking to stand out as leaders in their markets.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Panoma Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1909623806
ISBN 13 
9781909623804
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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