Direct Mail 101, Why Direct Mail in the 21st Century? - Couverture souple

Daniel, James

 
9781910090428: Direct Mail 101, Why Direct Mail in the 21st Century?

Synopsis

WHATEVER YOU SELL, THE CHALLENGE IS THE SAME: TO CREATE A PROFITABLE PROCESS THAT DELIVERS PREDICTABLE LEVELS OF NEW AND REPEAT BUSINESS. Is Direct Mail old fashioned? Tired - past its prime? Overtaken by e-mail? Too expensive to turn a profit?

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