Technology and Events: Organizing an Engaging Event - Couverture souple

Martin, Vanessa; Cazarre, Luiz

 
9781910158258: Technology and Events: Organizing an Engaging Event
Couverture souple
ISBN 10 : 1910158259 ISBN 13 : 9781910158258
Editeur : Goodfellow Publishers Limited, 2016

Synopsis

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible. 'Technology and Events: organizing an engaging event' explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events. This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication. Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference. * Studies the evolution of the use of technology within the events industry throughout time; * Discusses the impact of technology on the events industry today, through real life case studies; * Identifies and foresees trends that may shape this industry in the near- and long-term future; * Contains international case studies, testimonials from industry experts and infographics to contextualise, illustrate and highlight key points and theories.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

As the modern attendee has more access to knowledge and is infinitely more connected, technology has become crucial to enhancing the event experience. Successful use of technology can make an event more incredible, personal, pervasive, tangible and unforgettable and the modern event must engage, connect, interact and stimulate participation in ways that have until now not been possible. 'Technology and Events: organizing an engaging event' explores the use of technology to improve results on all kinds of events from initial planning stages right through to post event debriefing. In times of full communication where the individuals are on the front line of almost everything, this book provides all the solutions and tips on how to maximize the participation of your audience, cut costs and have better revenues from your events. This book is perfect for those seeking knowledge and a better understanding of how to effectively use technology to engage and connect attendees, sponsors, organizers, and suppliers. By clearly demonstrating how to increase profits and provide attendees with the tools to better interact and participate, it enables organizers to match their audience with the appropriate sponsor and ensure close communication. Divided into 2 sections Technology and Events looks firstly at the important concepts in the fields of events and technology and then moves on to describe and highlight successful applications and uses of technology in the events market. Fully supported with online tutor resources and up to date links for further reference. * Studies the evolution of the use of technology within the events industry throughout time; * Discusses the impact of technology on the events industry today, through real life case studies; * Identifies and foresees trends that may shape this industry in the near- and long-term future; * Contains international case studies, testimonials from industry experts and infographics to contextualise, illustrate and highlight key points and theories.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Goodfellow Publishers Limited
Date d'édition
2016
Langue
anglais
ISBN 10 
1910158259
ISBN 13 
9781910158258
Reliure
Broché
Nombre de pages
252
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781910158197: Technology and Events: Organizing an Engaging Event

Edition présentée

ISBN 10 :  1910158194 ISBN 13 :  9781910158197
Editeur : Goodfellow Publishers Limited, 2016
Couverture rigide