International Spa Management: Principles and Practice - Couverture souple

 
9781910158708: International Spa Management: Principles and Practice
Couverture souple
ISBN 10 : 1910158704 ISBN 13 : 9781910158708
Editeur : Goodfellow Publishers Limited, 2017

Synopsis

* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Goodfellow Publishers Limited
Date d'édition
2017
Langue
anglais
ISBN 10 
1910158704
ISBN 13 
9781910158708
Reliure
Broché
Nombre de pages
208
Éditeur
Rawlinson Sarah, Heap Tim
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781910158692: International Spa Management: Principles and Practice

Edition présentée

ISBN 10 :  1910158690 ISBN 13 :  9781910158692
Editeur : Goodfellow Publishers Limited, 2017
Couverture rigide