PR 2.0 - Couverture souple

Friedman, John

Couverture souple

ISBN 10 : 1910174416 ISBN 13 : 9781910174418

Editeur : Routledge, 2015

Synopsis

Digital media offer many of the same characteristics - immediacy, transparency and interactivity - that make one-to-one the most effective form of communication. And yet many organizations do not fully embrace them. They simultaneously underestimate and fear the power of digital communications. And yet these tools, when used strategically, can be an effective part of your communications plan.PR 2.0 will help you:

1. understand how the increasing emphasis on transparency driven by corporate responsibility has changed the ways that effective organizations communicate with their stakeholders;

2. develop a communications plan for your organization that reaches, and engages, the right stakeholders, using the most appropriate tools and channels;

3. demonstrate the value and "sell" the use of digital media to skeptical internal stakeholders, including in the c-suite, as part of your mission-advancing communications plan.

You can make the most of the irrevocable changes in the way people create, share, receive, judge and interact with information. This book offers real-world examples and practical tools to help your organization to live its values and effectively engage with those most essential to your success.

A propos du livre

À propos de l?auteur

JOHN FRIEDMAN is a communications professional and recognized sustainability expert with more than 25 years’ experience in turning companies’ values into successful business models by integrating environmental, social, and economic aspirations into their business practices.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1910174416
• ISBN 13: 9781910174418
• Reliure: Broché
• Nombre de pages: 84
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne