Articles liés à The Jd.com Story: An E-commerce Phenomenon

The Jd.com Story: An E-commerce Phenomenon - Couverture rigide

Li, Zhigang R.

 
9781910649718: The Jd.com Story: An E-commerce Phenomenon
Couverture rigide
ISBN 10 : 1910649716 ISBN 13 : 9781910649718
Editeur : LID Publishing, 2016

Synopsis

Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Li Zhigang is one of China s top business journalists.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing
Date d'édition
2016
Langue
anglais
ISBN 10 
1910649716
ISBN 13 
9781910649718
Reliure
Relié
Nombre de pages
296
Coordonnées du fabricant
non disponible
Personne responsable
non disponible