Involving Customers in New Service Development - Couverture souple

Couverture souple

ISBN 10 : 1911299719 ISBN 13 : 9781911299714

Editeur : Imperial College Press, 2006

Synopsis

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both service and manufacturing companies focusing on value-creation through services.Based on research carried out by several research groups around the world, as well as on illustrative cases, the book creates new actionable knowledge regarding customer-involvement which will be useful for both practitioners and scholars.Benefits for readers include: an understanding of the business potential of learning with customers and other users; an overview of the fields of new service development and customer-involvement with regard to concepts, theoretical frameworks, and models, in addition to strategies and techniques for involving users in fruitful ways during the innovation process; an illustration of the cases based on the results of empirical studies; and managerial implications and guidelines regarding how to manage customer-involvement during the different phases of the new service and business development process.

Détails de l'édition

• Éditeur: Imperial College Press
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 1911299719
• ISBN 13: 9781911299714
• Reliure: Broché
• Nombre de pages: 332
• Éditeur: Edvardsson Bo, Gustafsson Anders, Kristensson Per, Magnusson Peter, Matthing Jonas
• Coordonnées du fabricant: Buchpark GmbH; https://www.buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne