Synopsis
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Haier Model
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The Haier Model
Edité par
LID Publishing, GB, 2018
ISBN 10 : 1911498622
ISBN 13 : 9781911498629
Neuf
Couverture rigide
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Hardback. Etat : New. Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world. N° de réf. du vendeur LU-9781911498629
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The Haier Model
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur HU-9781911498629
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The Haier Model: Reinventing a multinational giant in the new network era
Edité par
LID Publishing, 2018
ISBN 10 : 1911498622
ISBN 13 : 9781911498629
Ancien ou d'occasion
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The Haier Model: Reinventing a multinational giant in the new network era
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Etat : new. N° de réf. du vendeur c839ec5eb681e1b2254f718995e52b94
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The Haier Model (Hardcover)
Edité par
LID Publishing, London, 2018
ISBN 10 : 1911498622
ISBN 13 : 9781911498629
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organisational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the ?RDHY Win-Win Model of Employee-Customer Integration?, the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world. AUTHOR: Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School. SELLING POINTS: . An important insight into the success of one of the world's leading companies . Haier is today the world's largest manufacturer of home appliances . This is the first book (in English) to capture the essence of this extraordinary success . Haier is one of the most admired companies in the world because of its business and management models . Unique and deep insights in writing this book, the author gained unprecedented access to Haier An important insight into the success of one of the world's leading companies. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781911498629
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The Haier Model: Reinventing a multinational giant in the new network era
Edité par
LID Publishing 2018-01-25, 2018
ISBN 10 : 1911498622
ISBN 13 : 9781911498629
Neuf
Couverture rigide
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Hardcover. Etat : New. N° de réf. du vendeur 6666-HCE-9781911498629
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The Haier Model: Reinventing a Multinational Giant in the Network Era
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The Haier Model: Reinventing a multinational giant in the new network era
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Etat : New. 2018. Hardcover. . . . . . N° de réf. du vendeur V9781911498629
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The Haier Model: Reinventing a multinational giant in the new network era
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