The Very Idea!: Unlocking the Power of Idea Economics - Couverture souple

Wethey, David

Couverture souple

ISBN 10 : 1911583379 ISBN 13 : 9781911583370

Editeur : Urbane Publications, 2018

Synopsis

In The Very Idea, leading business author and creative guru David Wethey is critical of how so many workplaces suppress creativity, and do little to stimulate and incentivise idea generation and invention. That urgently needs to change with the Future of Jobs report saying that the three most important individual skills are now Complex Problem Solving, Critical Thinking and Creativity. Wethey shows you how to stimulate idea generation, and harness the power of those ideas for both individual and organisational success. All of us – not just ‘creatives’ and ‘experts’ – have the ability to come up with ideas. Some ideas are the product of our lively imagination. Most successful ideas come from the powerful connections we make between new thoughts, ‘inspirations’, knowledge and experience. Wethey gives priceless tips on using your Idea Brain to come up with valuable ideas that can be developed with colleagues and in teams. Wethey claims that ideas are the source of all progress, growth and change, and he places them at the centre of their own ecosystem, which he calls ‘Idea Economics’. In The Very Idea you will find numerous examples of the maths we can use to make ideas more valuable, and behind the scenes stories about ideas that really changed the game.

A propos du livre

À propos de l?auteur

David Wethey is an author and writer born 1944 in Alvechurch, Worcestershire England. He has his own blogsite Making Better Decisions Better, and writes articles and blog posts on decision making, current affairs and advertising for a variety of publications and sites, including the Marketing Society. He previously wrote business bestsellers Decide and Mote.

Détails de l'édition

• Éditeur: Urbane Publications
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1911583379
• ISBN 13: 9781911583370
• Reliure: Broché
• Nombre de pages: 400
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible