Strategic Partnering: Remove Chance and Deliver Consistent Success - Couverture rigide

Bardin, Luc

Couverture rigide

ISBN 10 : 1911583875 ISBN 13 : 9781911583875

Editeur : Urbane Publications, 2018

Synopsis

Strategic Partnering : Remove chance and deliver consistent success is designed to take the guesswork out and provide you with a ground-breaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from the partnering process and help you target 100 per cent success. Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value added relationships within your organization, then this book could be the 'vade mecum' to the development of your successful strategic partnering strategy and prove deeply 'transformational' to the way you think about, run and create value in your organization or business.

A propos du livre

À propos de l?auteur

Luc Bardin advises blue chip companies, governments and academic institutions on their brand, marketing and partnership strategies. Prior to this, he was group vice president for 12 years in BP and notably group chief sales and marketing officer, CEO of multiple global branded businesses and a member of the BP Downstream ExCo. Luc is an adjunct professor and member of the advisory board of the strategic marketing MSc at Imperial College Business School.

Détails de l'édition

• Éditeur: Urbane Publications
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1911583875
• ISBN 13: 9781911583875
• Reliure: Relié
• Nombre de pages: 288
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible