The Bullshit-Free Book: How to Communicate Clearly and Reclaim Our Language - Couverture rigide

Duncan, Kevin

Couverture rigide

ISBN 10 : 1911671502 ISBN 13 : 9781911671503

Editeur : LID Publishing, 2022

Synopsis

Bull is everywhere. Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication. The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bull used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with those who use bull and a manifesto to help anyone achieve clear, bull-free communication.

A propos du livre

À propos de l?auteur

Kevin Duncan is a business advisor, marketing expert and author of several bestselling business books, including The Diagrams Book (LID) and The Ideas Book (LID).

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1911671502
• ISBN 13: 9781911671503
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible