The Smart Branding Book: How to Build a Profitable and Resilient Brand - Couverture souple

White, Dan

Couverture souple

ISBN 10 : 1911687700 ISBN 13 : 9781911687702

Editeur : LID Publishing, 2023

Synopsis

Most businesses today can readily access the required technology and talent to match competitors’ innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they’re looking for sustainable, profitable growth. 

This book presents in a concise fashion the latest thinking and methods for successful branding. Clear and accessible, it contains real-life examples from business, practical frameworks, and inspiring illustrations. It explains what branding really is, why a brand is so critical to success in business, and how to maximize the growth of your current and future products/services through branding.

A propos du livre

À propos de l?auteur

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2023
• ISBN 10: 1911687700
• ISBN 13: 9781911687702
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 160
• Coordonnées du fabricant: non disponible