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Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors - Couverture souple
Synopsis
From the New York Times bestselling authors of Sprint, a guide for starting big projects the smart way.
Every big project – whether it’s technology, sneakers, or a neighbourhood café – requires a big investment to get off the ground. Unfortunately, most big projects flop with customers. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making? Does your solution click with customers?
As designers and investors, Jake Knapp and John Zeratsky have a front-row seat to some of the world’s most successful startups, and have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move quickly toward a solution that clicks with customers.
Outlining twelve important lessons, a step-by-step playbook and memorable stories from Nike, Microsoft, Google, Slack and the frontiers of artificial intelligence research, Click reveals how any team can quickly and confidently start successful new projects.
For anyone who has ever had a good idea but didn’t know how to start, this book is for you.
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À propos de l?auteur
Jake Knapp (Author)
Jake Knapp and John Zeratsky are writers and designers who help people make time for what matters at the office and in everyday life. They're the authors of the New York Times bestseller Sprint, and the creators of Time Dorks, a popular newsletter about experiments in time management.
Jake spent ten years at Google and Google Ventures, where he created the Design Sprint process. He has since run more than 150 sprints with companies like Nest, Slack, 23andMe and Flatiron Health. He lives in San Francisco with his wife and sons.
John Zeratsky (Author)
John has written for The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company and many more. For nearly fifteen years, he was a designer at technology companies including Google, YouTube and Google Ventures. Originally from Wisconsin, John and his wife now live aboard their sailboat Pineapple.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
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Click: The practical and effective guide to developing successful new ideas quickly, from the New York Times bestselling authors
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