Articles liés à Blue Ocean Strategy
Synopsis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Edité par
Macat 15 J, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Ancien ou d'occasion
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Paperback. Etat : Very Good. Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781912128426
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Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Edité par
Macat 01/l /15 J, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Edité par
Macat International Limited, GB, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Edition originale
Vendeur : Rarewaves.com UK, London, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. N° de réf. du vendeur LU-9781912128426
Quantité disponible : 10 disponible(s)
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An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
Vendeur : PBShop.store US, Wood Dale, IL, Etats-Unis
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
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Etat : New. In. N° de réf. du vendeur ria9781912128426_new
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Blue Ocean Strategy: How to Create Uncontested Market Space
Edité par
Macat International Limited, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 240. N° de réf. du vendeur B9781912128426
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An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Edité par
Macat International Limited, GB, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Edition originale
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. N° de réf. du vendeur LU-9781912128426
Quantité disponible : 10 disponible(s)
Image d'archives
Blue Ocean Strategy: How to Create Uncontested Market Space
Edité par
Macat International Limited, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Couverture souple
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2017. Paperback. . . . . . N° de réf. du vendeur V9781912128426
Quantité disponible : 20 disponible(s)
Image fournie par le vendeur
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Edité par
Macat International Limited, GB, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Edition originale
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. N° de réf. du vendeur LU-9781912128426
Quantité disponible : 10 disponible(s)
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An Analysis of W. Chan Kim and Ren?e Mauborgne's Blue Ocean Strategy
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781912128426
Quantité disponible : 15 disponible(s)