Synopsis
In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.
In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.
Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Dr Andreas Mebert holds a PhD in business administration from the University of Manchester.
Stephanie Lowe holds an MSc in global media and journalism from the London School of Economics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Autres éditions populaires du même titre
Résultats de recherche pour Blue Ocean Strategy
Image d'archives
Blue Ocean Strategy: How to Cr
Edité par
Macat Library, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00087329250
Acheter D'occasion
EUR 5,54
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Blue Ocean Strategy : How to Create Uncontested Market Space
Edité par
Macat Library, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 29706805
Acheter D'occasion
EUR 8,82
Frais de port :
EUR 2,28
Vers Etats-Unis
Quantité disponible : 6 disponible(s)
Image fournie par le vendeur
Blue Ocean Strategy : How to Create Uncontested Market Space
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur 29706805-n
Acheter neuf
EUR 9,91
Frais de port :
EUR 2,28
Vers Etats-Unis
Quantité disponible : 6 disponible(s)
Image fournie par le vendeur
An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (Paperback or Softback)
Edité par
Macat Library 7/15/2017, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback or Softback. Etat : New. An Analysis of W. Chan Kim and Ren�e Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space. Book. N° de réf. du vendeur BBS-9781912128426
Acheter neuf
EUR 12,27
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 5 disponible(s)
Image d'archives
An Analysis of W. Chan Kim and Rene Mauborgne's Blue Ocean Strategy (Paperback)
Edité par
Macat International Limited, London, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call red oceans, and instead seek out new markets, or blue oceans. Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a blue ocean market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in Blue Ocean Strategy, which argues that the path to success of any company lies not in taking on potential competitors, but in the creation of "blue oceans" in uncontested market space. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781912128426
Acheter neuf
EUR 13,22
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Edité par
Macat International Limited, GB, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Edition originale
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. N° de réf. du vendeur LU-9781912128426
Acheter neuf
EUR 13,37
Frais de port :
Gratuit
Vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Edité par
Macat International Limited, GB, 2017
ISBN 10 : 191212842X
ISBN 13 : 9781912128426
Neuf
Paperback
Edition originale
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. 1st. In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call "red oceans," and instead seek out new markets, or "blue oceans." Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market.Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a "blue ocean" market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best. N° de réf. du vendeur LU-9781912128426
Acheter neuf
EUR 13,41
Frais de port :
Gratuit
De Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)
Vendeur : Lucky's Textbooks, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur ABLIING23Mar2912160289484
Acheter neuf
EUR 10,28
Frais de port :
EUR 3,45
Vers Etats-Unis
Quantité disponible : Plus de 20 disponibles
Image d'archives
An Analysis of W. Chan Kim and Renee Mauborgne's Blue Ocean Strategy
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9781912128426
Acheter neuf
EUR 11,01
Frais de port :
EUR 3,74
De Royaume-Uni vers Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy
Vendeur : Brook Bookstore On Demand, Napoli, NA, Italie
Évaluation du vendeur 4 sur 5 étoiles
Etat : new. N° de réf. du vendeur 6038fab0087dd899e91247d899f76e6b
Acheter neuf
EUR 13,62
Frais de port :
EUR 4
De Italie vers Etats-Unis
Quantité disponible : 3 disponible(s)