React: Harness Your Animal Brain - Couverture souple

West, Prof Robert; West, Jamie

 
9781912141197: React: Harness Your Animal Brain
Couverture souple
ISBN 10 : 1912141191 ISBN 13 : 9781912141197
Editeur : Silverback Publishing, 2022

Synopsis

How can I tell what I really want?

How can I stop doing things I don’t enjoy?

How do random rewards control our behaviour?

How can I avoid doomscrolling?

In this book, Professor Robert West and his son, Jamie, once again delve into the psychology of motivation, this time focussing on our ‘animal brain’, the part responsible for habits, instincts and desires.

Packed with information, humour and practical tips, React explores the basic building blocks of behaviour and reveals how we can take control of our impulses so they work for, rather than against, us.

Robert West is Professor Emeritus of Health Psychology at University College London (UCL) and an Associate of UCL’s Centre for Behaviour Change. He is a former Editor-in-Chief of the scientific journal Addiction, and he has published more than 900 scholarly works including books on behaviour change and addiction. Jamie West is a writer, performer and musician. He holds a BA in English from UCL and an MA in Creative Writing from Birkbeck University.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Silverback Publishing
Date d'édition
2022
Langue
anglais
ISBN 10 
1912141191
ISBN 13 
9781912141197
Reliure
Broché
Nombre de pages
180
Coordonnées du fabricant
non disponible
Personne responsable
non disponible