The Little Booklet on Business Design: Getting Started - Couverture souple

Altman, Jonas; Hestad, Monika

Couverture souple

ISBN 10 : 1912220040 ISBN 13 : 9781912220045

Editeur : Brand Valley Design Ltd, 2019

Synopsis

With the increasing importance of collaboration in the siloed world of business, the second edition of The Little Booklet on Business Design overlays people, technology, market, and structure - and it helps to understand how they might interact.

Business Design lets entrepreneurs use the principles of designers to help turn their ideas into reality. Built on playful design methods to explore opportunities, these techniques allow you to look at a business challenge from the perspective of a designer. The method starts with your customers' needs, incorporating your vision and learning from your own experiences. By combining analysis and strategic thinking with intuition and visualisation, you'll be better equipped to create impactful business ventures. It places your customers and your own passion at the core of your business and helps to clearly articulate the value you bring to their lives.

The book gives you the opportunity to map out the business idea through a step-by-step process. Key aspects of designing a business are explored in a fun and engaging process. The process is visually and verbally presented and will be valuable for all curious entrepreneurs as well as intrapreneurs.

Welcome to the world of Business Design and turn your long-cherished business dream into a reality!

A propos du livre

À propos des auteurs

Jonas Altman is the founder of Social Fabric, an award-winning design practice with offices in London and Vancouver. Jonas creates learning experiences that empower leaders to transform how they organise and innovate. He has designed multiple fashion brands, launched a music agency, created London's first lifestyle and technology incubator, and worked with many of the world's leading organisations, including Google, Sony Music, the BBC, the Tate and Cancer Research UK. Jonas is an Adjunct Professor in Entrepreneurship and Innovation at UBC Sauder School of Business. He coaches entrepreneurs around the world about doing their best work, and writes for Quartz at Work, Inc.com, Thrive Global and The Guardian.

Monika Hestad is the founder of Brand Valley, an independent strategic consultancy, building on 15 years' research within design leadership and brand strategy. Monika has practised and lectured on design leadership and brand strategy since 2004. She teaches strategic design thinking in the MA Innovation Management at Central Saint Martins College of Arts and Design in London and design management at Oslo School of Architecture and Design in Norway. Monika is board member at the furniture company Helland Møbler AS. Her book Branding and Product Design: An Integrated Perspective is published by Routledge. Monika has a Master's degree in Industrial Design and a PhD in Industrial Design and Branding from Oslo School of Architecture and Design.

Mo-Ling Chui is Course Director for BA (Hons) Design Management and Cultures at London College of Communication, University of the Arts London. She is a creative director, strategist, curator and facilitator with almost 20 years' experience of developing, managing and delivering multifaceted projects internationally. As co-director of Current.works, she helps diverse organisations embed cultural research and build future-facing human-centred design competencies.

Détails de l'édition

• Éditeur: Brand Valley Design Ltd
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1912220040
• ISBN 13: 9781912220045
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible