Pankaj Ghemawat's Distance Still Matters: The Hard Reality of Global Expansion - Couverture rigide

Giudici, Alessandro; Rolbina, Marianna

Couverture rigide

ISBN 10 : 1912453452 ISBN 13 : 9781912453450

Editeur : Macat International Limited, 2018

Synopsis

"Distance Still Matters" is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion. Then, he demonstrates the usefulness of the framework with a practical case of a company that identified a better market for expansion by factoring in the effects of distance. "Distance Still Matters" is considered a seminal work in international business literature and a major contribution to the globalization debate that appears on the core reading list of most international business courses.

A propos du livre

À propos de l'auteur

Alessandro Giudici is Lecturer in Strategy at Cass Business School, City, University of London. His research focuses on how organizations can support innovation dispersed across international contexts. His work has been published in outlets such as the Academy of Management Journal, Strategic Organization, Long Range Planning, and Business History.

Marianna Rolbina is a PhD candidate at Cass Business School, City, University of London. Her research is in management and strategy, with a particular focus on cultural industries.

Détails de l'édition

• Éditeur: Macat International Limited
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1912453452
• ISBN 13: 9781912453450
• Reliure: Relié
• Nombre de pages: 112
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: non disponible