Make It All About Me: Leveraging Omnichannel and Ai for Marketing Success - Couverture souple

Houlind, Rasmus; Shearer, Colin

Couverture souple

ISBN 10 : 191255514X ISBN 13 : 9781912555147

Editeur : LID Publishing, 2019

Synopsis

The term 'omnichannel' may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About Me suggests how to work with omnichannel marketing and artificial intelligence without getting stuck in a certain channel or silo. Drawing on insights from global marketing experts, the book centers around the Omnichannel Hexagon, a framework to help gauge your omnichannel progress and prioritize your marketing efforts to ensure that every step you take is a step closer to the perfect, tailored customer experience - without sacrificing profitability. The author provides the background for understanding the six main omnichannel disciplines and demonstrates how you can manage them in a more customer-centric manner. Readers will get a visual overview of how far along their organization is in working with omnichannel and what barriers might impede further progress.

A propos du livre

À propos de l'auteur

Rasmus Houlind is the Chief Strategy Officer at marketing automation company Agillic. He frequently talks on the topic of marketing automation and lives in Denmark.

Détails de l'édition

• Éditeur: LID Publishing
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 191255514X
• ISBN 13: 9781912555147
• Reliure: Broché
• Nombre de pages: 456
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne