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Synopsis
The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon - just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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LID Publishing, 2020
ISBN 10 : 191255576X
ISBN 13 : 9781912555765
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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ISBN 10 : 191255576X
ISBN 13 : 9781912555765
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Paperback. Etat : Very Good. In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals. The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles - applicable for anyone who wishes to improve their organization's financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR011371149
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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LID Publishing, 2020
ISBN 10 : 191255576X
ISBN 13 : 9781912555765
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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ISBN 13 : 9781912555765
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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ISBN 10 : 191255576X
ISBN 13 : 9781912555765
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
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LID Publishing, 2020
ISBN 10 : 191255576X
ISBN 13 : 9781912555765
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The Smart Marketing Book
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