The Language Effect: Why AI-Powered Copywriting is a marketer's (new) best friend - Couverture souple

Malm, Parry

Couverture souple

ISBN 10 : 1913036103 ISBN 13 : 9781913036102

Editeur : Known Publishing, 2020

Synopsis

In this trailblazing book, Parry Malm explains The Language Effect – the impact the right marketing language can have on your bottom-line. He dives under the surface of the old-fashioned approach, and uncovers the psychological barriers that are holding you back. He reveals the (new) best friend of marketers – AI-Powered Copywriting – and lays out why marketers of the future need to act now… or risk getting left behind. This book will clue you up on why you need AI-Powered Copywriting in your marketing stack – before your competitors realize what they’re missing.

Parry Malm is co-founder and CEO of Phrasee, and is the pioneer of AI-Powered Copywriting. He took what many called an impossible idea – a machine that writes better marketing copy than humans – and turned it into reality.

“It’s the right time for global brands to embrace an AI-powered future. In the world of marketing, language is the natural next step. Exciting, advancing times for marketers.”
Jai Kotecha, Managing Partner, Ogilvy

“Language is central to all marketing efforts... AI-Powered Copywriting has been pivotal in ensuring our brand message not only stands out, but goes further.”
Saul Lopes, Head of CRM, Dixons Carphone

“Parry Malm is a master of words. In his irreverent and entertaining style, he teaches you how to use language to engage your audience with maximum impact.”
Vivek Sharma, Founder & CEO, Movable Ink

Détails de l'édition

• Éditeur: Known Publishing
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1913036103
• ISBN 13: 9781913036102
• Reliure: Broché
• Nombre de pages: 194
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible