Visual Merchandising: Window Displays and In-store Experience - Couverture souple

Morgan, Tony

 
9781913947323: Visual Merchandising: Window Displays and In-store Experience
Couverture souple
ISBN 10 : 1913947327 ISBN 13 : 9781913947323
Editeur : Laurence King Publishing, 2021

Synopsis

Write well. Live well.

The practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can deepen your appreciation of life and enhance your wellbeing.

With 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher, discover how to write well - and thrive. This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world.

It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour.

Visual merchandising is presented through lavish color photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Tony Morgan is a former lecturer in Visual Merchandising at the London College of Fashion. He worked as Head of Visual Merchandising at Selfridges for 18 years, when he traveled the world examining their different store concepts. He is the author of Window Display: New Visual Merchandising.

À propos de la quatrième de couverture

This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Laurence King Publishing
Date d'édition
2021
Langue
anglais
ISBN 10 
1913947327
ISBN 13 
9781913947323
Reliure
Broché
Numéro d'édition
4
Nombre de pages
224
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
Alexander Ungert
handelskontor-ungert@gmx.de

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