The Sharing Economy: Perspectives, Opportunities and Challenges - Couverture rigide

Couverture rigide

ISBN 10 : 1915097061 ISBN 13 : 9781915097064

Editeur : Goodfellow Publishers Limited, 2022

Synopsis

The sharing economy is at the centre of number of current debates involving new technologies and innovative services, sustainability, big data and stakeholder engagement. These trends have serious implications for hoteliers, restaurant owners, airlines and car rental companies and service industries as they change the rules of the game across the services industries. This edited volume encourages new theoretical and empirical development on sharing economy studies in the service industries field. This is one of the first academic volumes on this topic to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. Written by an international team of contributors and using real life case studies, it looks at issues such as: • An introduction to and conceptualization of the sharing economy; • National culture and the sharing economy; • Big data and digital marketing in the sharing economy; • The future of mobility according to Uber; • Rethinking tourism models in the era of the sharing economy; It is a must-have volume for all those researching in the area of the sharing economy who wish to learn more and delve deeper into the implications it has had and will have on the tourism industry and wider tourism economy.

Détails de l'édition

• Éditeur: Goodfellow Publishers Limited
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1915097061
• ISBN 13: 9781915097064
• Reliure: Relié
• Nombre de pages: 256
• Éditeur: Rahimi Roya, Taheri Babak, Buhalis Dimitrios
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible