Synopsis
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments. Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management and event tourism. It contextualizes understanding and provides a real life perspective on the theory, models and best practice in the industry.
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