Retention First: Grow Your Business By Keeping The Customers You Already Have... - Couverture souple

Lamerton, John

Couverture souple

ISBN 10 : 1915222087 ISBN 13 : 9781915222084

Editeur : Big Idea Books, 2026

Synopsis

There is no better way to grow your business than by KEEPING the customers you ALREADY have.

Increase retention by as little as 5%, and profits can soar by as much as 95%.

Stop refilling a leaky bucket. Start obsessing over the customers you’ve already worked hard to win.

John Lamerton has run more than 60 small businesses over the past three decades. He now shares his experiences from the front lines of real UK small businesses, encouraging business owners to leave their business 1% better every week.

Retention First shows you how to keep more customers, increase profits, boost lifetime value, reduce churn, make your business easier to buy from, generate more referrals, attract better-fit clients, and build a calmer, more predictable business that grows without constantly relying on new leads.

READ THIS BOOK, AND YOU WILL:

• Grow your business faster and more profitably by keeping more of the customers you already worked hard to win, rather than constantly chasing new ones.

• Increase profits without needing a huge flood of new leads, because even a small lift in retention can have a dramatic effect on profit and long-term growth.

• Raise the lifetime value of every customer so each one becomes worth more to your business over time, giving you more margin, more flexibility, and more room to grow.

• Build a calmer, more predictable business with steadier cash flow, less firefighting, less desperate marketing, and fewer sleepless nights over churn.

• Spot the hidden reasons customers leave so you can plug the leaks in your bucket before more revenue quietly slips away.

• Create more loyal customers and more repeat sales by making people feel valued, understood, and looked after, rather than treated like just another transaction.

• Make your business easier to buy from, easier to use, and easier to love, reducing friction that silently drives customers to competitors.

• Turn happy customers into referrals, recommendations, and repeat opportunities, so your best customers help bring in more of the right people.

• Attract better-fit customers and repel the wrong ones, so you spend less time dealing with awkward, draining, or low-value relationships.

• Deliver more value in ways customers actually care about, including the intangible stuff that makes them want to stay, pay, and tell others about you.

• Create a business that serves your life, not the other way round, with fewer customers needed overall, more breathing room in your calendar, and more freedom to grow on your terms.

• Actually implement what you read using action points, checklists, tools, bonus material, and practical resources that help you put retention first in the real world.

Buy this book, and start plugging the holes in your bucket today

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"Going the extra mile really does help to keep customers and get referrals" - S Copsey.

"Amazing and implementable - business changing!" - Nina

"It will make you realise you could do and be better. If you read and implement some of the gold contained in the pages it will positively change your business for the better." - Paul Woods

"An easy read (or listen) and VERY practical." - Nicky Thomas

"Retention First is written in a really personable and accessible way, which makes it such an enjoyable read. There's no lecturing or patronising, just genuinely helpful insights and frameworks that you can apply to virtually any type of business." - Jon M.

"Great practical advice on keeping your customers." - Mark Fairley.

Détails de l'édition

• Éditeur: Big Idea Books
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1915222087
• ISBN 13: 9781915222084
• Reliure: Broché
• Nombre de pages: 161
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg