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Pink Tsunami: The Hello Kitty Kawaii Wave That Has Swept the World - Couverture souple

Brender, Alan

 
9781915316417: Pink Tsunami: The Hello Kitty Kawaii Wave That Has Swept the World

Synopsis

Hello Kitty is a marketing wonder and a cultural phenomenon. Having recently celebrated her 50th birthday, her popularity shows no signs of slowing. There are theme parks, restaurants, cafes, and hotels dedicated to her. Millions of people worldwide buy Hello Kitty products, from toasters to tweezers. Her appeal crosses all classes: parents buy their children Hello Kitty pyjamas from discount high street stores, super fans spend thousands of dollars to amass thousands of items bearing Kitty's face, and star fans such as Paris Hilton sport Swarovski-encrusted Hello Kitty necklaces. In Pink Tsunami you will read about the fans, but also about Hello Kitty's designers and marketers and how they contributed to the kawaii kitty's global popularity. We will also see why the Queen of Kawaii is derided by some for her simplistic cuteness. Several years in the making, and meeting the people who love, hate, and live Hello Kitty along the way, this book is the definitive account of Japan's cutest cultural icon. Alan Brender is author of over 20 books and hundreds of magazine and newspaper articles. Among the many celebrities he has interviewed for Starlog are Jane Seymour, Mark Hamill, Gene Roddenberry, Billy Crystal, Wilfred Hyde- White, and David Hasselhoff.

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À propos de l'auteur

Dr. Alan Brender is an educator and writer of many years. He was Dean of Lakeland University Japan for over 15 years, and has taught Journalism at Temple University and the University Maryland. An inveterate traveller, he has lived and worked in Kenya, Swaziland and Malaysia as well as Japan. He was co-editor of The Encyclopedia of Japan, contributor to the South China Morning Post and, for six years, was Japan correspondent for The Chronicle of Higher Education. He was West Coast correspondent in California for Afternoon TV, TV Stars and Starlog, interviewing many Hollywood stars. He lives in Toyko.

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