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The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand - Couverture souple

White, Dan

 
9781915951182: The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand
Couverture souple
ISBN 10 : 1915951186 ISBN 13 : 9781915951182
Editeur : LID Publishing, 2024

Synopsis

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.

This book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author’s trademark frameworks, analogies and hand-drawn illustrations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
1915951186
ISBN 13 
9781915951182
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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