The Consumer Behaviour Book: Exploring the Reasons Why Emotions Are So Important in Decision-Making - Couverture souple

 
9781915951205: The Consumer Behaviour Book: Exploring the Reasons Why Emotions Are So Important in Decision-Making
Couverture souple
ISBN 10 : 1915951208 ISBN 13 : 9781915951205
Editeur : LID Publishing, 2024

Synopsis

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.

 

Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making.   Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

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À propos de l'auteur

Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing
Date d'édition
2024
Langue
anglais
ISBN 10 
1915951208
ISBN 13 
9781915951205
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
non disponible