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Synopsis
Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do.
Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID).
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Emotional Influence Book
ISBN 10 : 1915951208
ISBN 13 : 9781915951205
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The Consumer Behaviour Book
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Paperback. Etat : New. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. N° de réf. du vendeur LU-9781915951205
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Emotional Influence Book
ISBN 10 : 1915951208
ISBN 13 : 9781915951205
Ancien ou d'occasion
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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The Consumer Behaviour Book
Vendeur : Rarewaves USA, HEBRON, KY, Etats-Unis
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Paperback. Etat : New. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. N° de réf. du vendeur LU-9781915951205
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The Consumer Behaviour Book
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The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making
Edité par
LID Business Media 2024-06-27, 2024
ISBN 10 : 1915951208
ISBN 13 : 9781915951205
Neuf
Paperback
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 5-6 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-HCE-9781915951205
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The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making
Edité par
LID Business Media 2024-06-27, 2024
ISBN 10 : 1915951208
ISBN 13 : 9781915951205
Neuf
Paperback
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Paperback. Etat : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du vendeur 6666-GRD-9781915951205
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The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making (Concise Advice)
Edité par
LID Publishing, 2024
ISBN 10 : 1915951208
ISBN 13 : 9781915951205
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Paperback
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR015049493
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The Consumer Behaviour Book
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The Consumer Behaviour Book (Paperback)
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Paperback. Etat : new. Paperback. Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. AUTHOR: Anthony Tasgal is a marketing consultant and educator, who specializes in behavioural economics, insight and storytelling. Prior to that, he was a planner for leading advertising agencies. He is the author of The Storytelling Book and The Insight Book (LID). Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781915951205
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