This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.
With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Advertising Book, The Smart Branding Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : New. This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success. N° de réf. du vendeur LU-9781915951717
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Paperback. Etat : New. This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success. N° de réf. du vendeur LU-9781915951717
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Taschenbuch. Etat : Neu. Neuware -This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge. With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success. N° de réf. du vendeur 9781915951717
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