The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies - Couverture souple

White, Dan

 
9781915951717: The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies
Couverture souple
ISBN 10 : 1915951712 ISBN 13 : 9781915951717
Editeur : LID Publishing, 2025

Synopsis

This book is a concise guide to all aspects of modern marketing. It is designed for new marketers wanting to build their understanding quickly and for seasoned professionals looking to fill gaps in their knowledge.

With crystal clear explanations of marketing concepts, ingenious frameworks and charming illustrations throughout, The Smart Marketing Book has become the indispensable handbook for anyone seeking to understand the secrets of great marketing and how to apply the latest thinking to drive business success.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Dan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Advertising Book, The Smart Branding Book and The Soft Skills Book (Concise Advice Series, LID). He lives in the UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LID Publishing
Date d'édition
2025
Langue
anglais
ISBN 10 
1915951712
ISBN 13 
9781915951717
Reliure
Broché
Nombre de pages
160
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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